Polishing a Jewelry Brand's Foundation
Worked with a jewelry brand to strengthen the substance behind its narrative.
Global Communications Expert
I am what you get when you combine the discipline of a journalist, the ingenuity of a creative director, and the agility of a marketer. I love leading teams (I've done that in brand and product marketing, as well as in corporate communications), and I'm really good at crafting messages that inform, inspire, and engage.
"Easy reading is damn hard writing."
– Nathaniel Hawthorne
Recent Work
Shaping a Leadership Vision
Worked with a new leader eager to engage her team with a vision to unify and motivate.
Luring Subscribers Through a Brand Persona
Worked with a fishing subscription-box brand to explore brand voice and spokesperson possibilities.
Distilling complexity down to its essence
Created a concept to introduce a quick guide to beer types, leading with a headline that brings the art of beer down to raw ingredients.
AIArchitect This Week | Riverfront Residence: Greening the Desert
How do you . . . design a house with a green roof in an irregular desert site? Summary: Several years ago, architect Bil Taylor designed and built a 3,800-square-foot house in a small lot next to a river. As if the challenging conditions weren’t enough—a cliffside site, the hot climate of the Sonoran Desert, the size and shape of the lot, and what the architect considered a modest budget—Taylor decided the house would also have the first modern desert roof garden in the U.S. A cliff, a river, a
AIArchitect This Week | Real Solutions for Virtual Reality
Summary: HKS Inc.’s visualization studio has built a powerful real-time rendering engine based on gaming software. But the technology is more than many architecture firms can handle, and, in most cases, it might be more than they actually need.
A powerful tool, but even more powerful
HKS Inc. made headlines in 2007 when it announced its decision to license the Unreal Engine 3, by Epic Games Inc., a company based in Cary, N.C. The product, which is not commonly used in architectural visualiza
A powerful tool, but even more powerful
HKS Inc. made headlines in 2007 when it announced its decision to license the Unreal Engine 3, by Epic Games Inc., a company based in Cary, N.C. The product, which is not commonly used in architectural visualiza
Helping a Service Find its Niche
Worked with an end-of-life consultancy to define its target and value proposition.
AIArchitect This Week | The New Acropolis Museum: The Parthenon Gets a Bold New Neighbor
The New Acropolis Museum: The Parthenon Gets a Bold New Neighbor
Bernard Tschumi’s New Acropolis Museum embrace’s antiquity with contextual modesty and strident confidence Summary: Competing for the commission to build the New Acropolis Museum, New York City- and Paris-based firm Bernard Tschumi Architects created a design inspired by the simplicity and clarity of ancient Greece. About the museum soon to be open to the public, Bernard Tschumi, FAIA, describes a structure with a built-in chron
Bernard Tschumi’s New Acropolis Museum embrace’s antiquity with contextual modesty and strident confidence Summary: Competing for the commission to build the New Acropolis Museum, New York City- and Paris-based firm Bernard Tschumi Architects created a design inspired by the simplicity and clarity of ancient Greece. About the museum soon to be open to the public, Bernard Tschumi, FAIA, describes a structure with a built-in chron
AIArchitect This Week | Student Housing Made to Last
How do you . . . design sustainable and durable privately developed student housing?
Summary: The Steelhead Townhouses, designed by Eugene-based 2fORM Architecture, are everything privately developed student housing usually isn’t–modern and memorable, thoughtfully designed specifically for students, built sustainably using high-quality materials, and in harmony with the surrounding neighborhood. Several years ago, developer Dan Neal saw an opportunity opening up in Eugene, Ore. The student pop
Summary: The Steelhead Townhouses, designed by Eugene-based 2fORM Architecture, are everything privately developed student housing usually isn’t–modern and memorable, thoughtfully designed specifically for students, built sustainably using high-quality materials, and in harmony with the surrounding neighborhood. Several years ago, developer Dan Neal saw an opportunity opening up in Eugene, Ore. The student pop
Articulating the retail power of a product category
Writing for a grocery retail trade publication, I helped the largest greeting card company in the world position its category as central to the grocery business.
Kansas City in Dialogue with Its Past
Just a few blocks from shops, art galleries, speakeasy-style bars, and a handful of haunted houses, the recently completed West Bottoms Flats is now the area’s only significant residential development.
Leading With Emotion
Pairing nostalgic headlines with images that evoke warmth, family, and simplicity.
Sharing the Substance Behind the Promise
Created soundbites and shareable proof points to substantiate sustainability claims by the largest spice company in the world.
Storyboarding: Instagram Polls
Concepted an Instagram poll that introduces the American tradition of wing-related debates.
Hitting the Right Note
Crafted a headline to express equal parts resolution and aspiration.
In Omaha, Nebraska, The Cottonwood Hotel Roars Back to Life
The Kimpton Cottonwood Hotel, in Omaha, Nebraska, has an almost cinematic quality. It greets visitors not with the large, open lobby we’ve come to expect in modern hospitality, but with a series of smaller rooms, each one leading into the next, like scenes in a film.
This, of course, is no accident. Midnight in Paris, a 2011 film by Woody Allen, was a main source of inspiration for the recent renovation of the Blackstone Hotel, as the property was known when it first opened in 1916. In the film
This, of course, is no accident. Midnight in Paris, a 2011 film by Woody Allen, was a main source of inspiration for the recent renovation of the Blackstone Hotel, as the property was known when it first opened in 1916. In the film
An Image vs. a Thousand Words
What if we let the food speak for itself and make it so tempting that the viewer feels compelled to find out more?
Effective Use of Microcopy
Strong headline copy takes consumers to a very specific place: a warm, sunny backyard.
Strengthening Cultural Bonds
Launched a bilingual monthly newsletter to connect Latin@ employees at a Fortune 500 company.
The Kansas City Fabricator Quietly Exporting Its Architectural Prowess to the World
With a legendary roster of clients and collaborators, the fabrication company Zahner continues to perfect its ability to render almost any form in metal.
Headline as "Call to Action"
An assertive, empowering headline puts benefits in sharp focus.
Little Space, Big Voice
How do you communicate benefits and showcase personality in just three lines?
A Humble Acoustic Panel Achieves the Design Industry’s Most Rigorous Sustainable Certification
Tectum is one of only 21 products certified by the International Living Future Institute under the Living Product Challenge Imperative, and the list’s only acoustic panel.
The Power of Allusion
Evocative copy seamlessly combines "flavor" and the idea of "good nutrition."
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